Language & education
Advocating for Punjabi in schools and colleges — locally and internationally — so children grow up proud of their mother tongue.
About this workجی آیاں نوں ਜੀ ਆਇਆਂ ਨੂੰ Welcome
Language is memory. Culture is identity.
I am Ahmad Raza Punjabi — a cultural and socio-political activist from Lahore, working for the Punjabi language, art and heritage since 2014.
01Who I am
A life given to Punjab’s heritage
Founder and CEO of the Punjabi Parchar Organization and Punjabi Parchar TV, and host of the International Punjabi Conference — through these platforms I work to highlight the richness of the Punjabi language, art and culture, as well as the importance of peace and religious harmony.
- Founder & CEO — Punjabi Parchar Organization
- Founder — Punjabi Parchar TV (since 2016)
- Host — International Punjabi Conference
02What I do
Three ways to keep a language alive
Education, media and public events — each one feeds the others.
Media & broadcasting
Punjabi Parchar TV keeps the language, poetry and folk tradition in everyday conversation across YouTube and Facebook.
About this workEvents & conferences
From Culture Day to the International Punjabi Conference — public celebrations that give the language a stage and a future.
See events03Events
Upcoming
International Punjabi Conference 2026 — 4th Edition
The next edition returns to PILAC, Qaddafi Stadium, Lahore on 27–29 November 2026 — three more days of scholarship, poetry and cultural programmes in service of the global future of Punjabi.
Full 2026 details
Conference
International Punjabi Conference 2025 — 3rd Edition
The world returned to Lahore on 5–7 December 2025 — talks, poetry and cultural programmes across three December days, deepening the tradition the first two editions began.
Event details
Conference
International Punjabi Conference 2024 — 2nd Edition
Scholars, poets and cultural leaders from across the world — charting the global future of Punjabi.
Event details
Conference
International Punjabi Conference 2023 — 1st Edition
The first edition — where this yearly global meeting of Punjabi minds was born.
Event details04Gallery
Moments from the field
Six frames from ten years of rallies, fairs and conferences — the full gallery holds many more.
05In the press
The work, reported
A selection of external coverage of the conference series and its founder.
پنجاب، پنجابی تے پنجابی دا ادب
ਪੰਜਾਬ, ਪੰਜਾਬੀ ਤੇ ਪੰਜਾਬੀ ਦਾ ਸਾਹਿਤ
Punjab, the Punjabi language, and its literature.
Want to join me in serving Punjab?
If you share the belief that Punjabi belongs everywhere — schools, screens, festivals, homes — I would love to hear from you.